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DOVER

RAG LLM

CHATBOT

BLOCKCHAIN FOR SECURE TICKETING 

I conducted an in depth business and product research study for BlockParty, a conceptual blockchain integrated ticketing system for SeatGeek. This project was an exploration into PM documentation, where I focused on understanding pain points in the secondary ticketing market, competitive positioning, and revenue potential. 

PM DOCUMENTATION​​

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MARKET RESEARCH

 

CUSTOMER PAIN POINTS 

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COMPETITIVE ANALYSIS 

 

BUSINESS MODELING 

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GOAL

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Investigate how blockchain could improve ticket verification and fraud prevention in resale markets 

OUTCOME

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Developed a comprehensive product strategy document including a user pain points, a product one pager, FAQs, and business model projections

THE OPPORTUNITY

pain points​​​​​​

  • Fraud and counterfeit tickets 

  • Lack of transparency 

  • Chargebacks and disputes

  • Erosion of trust

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product vision​​​

  • Blockchain backed ticket verification

  • Seamless integration 

  • Immutable ownership history 

  • Reduction in fraud costs 

PRODUCT RESEARCH 

01 / market research & competitive analysis 

  • Studied existing secondary ticketing platforms (SeatGeek, StubHub, Vivid Seats, Ticketmaster)

  • Analyzed how blockchain can be explored in ticketing ​

    • NFT based tickets ​

    • Fraud prevention models 

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  • Opportunities for differentiation 

    • Fraud elimination from immutable records 

    • Consumer trust through security 

    • Potential new revenue streams from blockchain integration 

02 / business model and revenue potential 

  • Estimated revenue impact 

  • Projected cost savings

  • Explored monetization strategies 

    • Transaction fees 

    • Premium verification services 

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  • Year 1 Revenue Forecast 

    • $50M in transaction fees (2%  per verified ticket) 

    • $25M in increased customer retention through trust 

    • $75M total projected revenue increase 

Dover UI LLM Lo-Fi Wireframes (1)_edited

03 / product strategy & implementation 

  • PRFAQ press release and FAQ document  for product vision and concerns 

  • Seamless customer experience 

    • Zero learning curve ​Automatic blockchain verification

    • Enhanced resale transparency

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  • Risks ​

    • Blockchain skepticism from non technical users ​

    • Transaction queuing issues at high volumes 

    • Upfront costs vs. long term savings 

TAKEAWAYS & REFLECTIONS

what i learned

  • Deep market research is essential 

  • Documentation and storytelling matters 

  • Business modeling informs prioritization 

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next steps 

  • Prototyping blockchain ticket tracking proof of concept 

  • Running A/B testing to measure impact on customer trust and engagement

  • Developing partnerships with event organizers to drive adoption 

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